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Our neural networks are custom-built for entertainment marketing. Still, brands go out of their way to create a movie experience that’s comparable to what consumers have grown accustomed to. 4b. Provide an example of each different from the text. a company placing its product in a movie scene. Typically, branded films like these aren’t as long as Hollywood-produced movies. This ad can be from any media (tv, radio, web, magazine, etc). Branded content is content that does not involve traditional advertising. It is not… What is branded entertainment? (GE also has some great content running on Vine and Tumblr ). What Lives Inside, for example, is comprised of four episodes, each around 13 minutes in length, while the longest of the Two Bellmen films runs just 35 minutes. The trick is that The Lego Movie is not an ordinary movie. If you like cartoons, or if you have little kids, you probably have watched this popular movie a few times. Choose any 4 execution styles and describe one advertisement for each. Which of the following is an example of branded entertainment? Human Expertise Machine Intelligence. Please use a different ad for each style. For example, branded entertainment apps are easier to distribute and monetize compared to media like film or television. Have you watched The Lego Movie? Paired with the expertise of our industry-leading specialists, they help us better predict and continuously improve the success of your brand integration campaigns across influencer marketing, streaming, TV, and film. Top 9 Examples of Branded Content The Lego Movie. This site is “sponsored by GE” and represents a good example of acting like a publisher and taking the brand … Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy.The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program. 4c. It’s the most successful branded content pieces that companies ever produced. Michael Starr, a movie director, contacted Lizar to help fund his new movie. Born from a generation obsessed with viral videos, on-demand entertainment, and unique experiences, branded content represents a new approach to advertising. Define/discuss the following: reach, frequency and impact. Brand/Product placement is the placement of a brand or a product in one or more scenes of the film, for example – an actor eating lays chips during a scene, whereas brand/product integration is when the entire scene revolves around the brand, for example – a scene shot in a Domino’s outlet and revolves around a pizza. It can include articles, videos, podcasts, and even live elements that bring relevant value to the consumer. Examples of Branded Entertainment We recently shared some really great examples of viral videos . Lizar Telecommunications are manufactures of cell phones and related accessories. The 2nd example from this amazing brand doing great things in content marketing. Content is content that does not involve traditional advertising amazing brand doing things... Popular movie a few times new movie even live elements that bring relevant value to the consumer to. 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